{"id":93005,"date":"2018-02-23T15:21:53","date_gmt":"2018-02-23T14:21:53","guid":{"rendered":"http:\/\/www.bellunopress.it\/?p=93005"},"modified":"2018-02-23T15:21:53","modified_gmt":"2018-02-23T14:21:53","slug":"e-la-fashion-blogger-chiara-ferragni-la-testimonial-degli-occhiali-redele-presenti-al-mido-di-milano","status":"publish","type":"post","link":"https:\/\/www.bellunopress.it\/fr\/2018\/02\/23\/e-la-fashion-blogger-chiara-ferragni-la-testimonial-degli-occhiali-redele-presenti-al-mido-di-milano\/","title":{"rendered":"E’ la fashion blogger Chiara Ferragni la testimonial degli occhiali R\u00e9d\u00e9l\u00e9 presenti al Mido di Milano"},"content":{"rendered":"

Alessandro De Vecchi sceglie la fashion blogger Chiara Ferragni come testimonial per la sua R\u00e9d\u00e9l\u00e9,
\nl\u2019azienda bellunese (famosa anche per la produzione di occhiali dei marchi Stefanel e Baush+Lomb)
\nche da qualche mese sta profondamente cambiando pelle.<\/p>\n

\"\"<\/a>
Chiara Ferragni<\/figcaption><\/figure>\n

\u201cSunkissed in LA @redele_eyewear\u201d (baciata dal sole a Los Angeles con occhiali R\u00e9d\u00e9l\u00e9)
\nquesto il post pubblicato oggi da Chiara Ferragni su Instagram.<\/p>\n

\u201cDopo cinque anni di attivit\u00e0, avevo bisogno di una scossa, di una nuova sfida, di un\u2019altra
\nstart-up, di stimoli importanti \u2013 spiega De Vecchi \u2013 cos\u00ec abbiamo rivoluzionato il nostro prodotto,
\nagendo ovviamente prima di tutto sul design e sui materiali, poi anche sulla comunicazione;
\npuntando insomma su un connubio ideale fra l\u2019artigianalit\u00e0 e la qualit\u00e0 dell\u2019occhiale prodotto in
\nItalia, unite alle potenzialit\u00e0 di una vetrina internazionale come Los Angeles\u201d.
\nE proprio a Los Angeles \u00e8 avvenuto l\u2019incontro con Chiara Ferragni, che l\u00e0 vive. Con il suo blog
\nThe Blonde Salad, creato nel 2009, la Ferragni \u00e8 diventata \u00abl\u2019influencer di moda pi\u00f9 importante
\nal mondo\u00bb, come l\u2019ha definita la rivista Forbes. Global ambassador di Pantene e testimonial, fra
\nl\u2019altro, di Amazon moda e di Swarovski, nel 2017 \u00e8 stata premiata a Roma come Top Digital Leader
\ned anche nella categoria Web Star italiane donne, nell\u2019ambito della prima ricerca sulla leadership
\ndigitale in Italia. Nell\u2019aprile 2015, Ferragni \u00e8 anche diventata la prima fashion blogger ad
\napparire su una copertina di Vogue.<\/p>\n

\"\"<\/a>
Alessandro De Vecchi<\/figcaption><\/figure>\n

\u201cSono andato in California a trovare ispirazione \u2013 spiega Alessandro De Vecchi, amministratore
\nunico di R\u00e9d\u00e9l\u00e9 \u2013 perch\u00e9 \u00e8 laggi\u00f9, a Los Angeles, che da sempre nascono le nuove tendenze. Basta
\npensare ai figli dei fiori ed allo skateboard, al windsurf ed alla musica rock. Anche Oakley,
\nstorico marchio di occhiali oggi di Luxottica, \u00e8 nato l\u00ec\u201d.<\/p>\n

E ora De Vecchi presenta al Mido di Milano, la pi\u00f9 importante fiera internazionale del settore
\n(24-26 febbraio), i nuovi occhiali R\u00e9d\u00e9l\u00e9, caratterizzati da una vera e propria rivoluzione.
\nNuovi materiali, anzitutto, ovvero un combinato di beta-titanio per le aste e di TR2R per il
\nfrontale, che consentono di unire insieme due polimeri senza colle, garantendo flessibilit\u00e0 e\u00a0tenuta ed ottime prestazioni per le migliori realizzazioni stilistiche.
\nI nuovi occhiali, ventidue modelli (uomo, donna e unisex), sono disegnati da un team di Los Angeles\u00a0e sono tutti realizzati rigorosamente in Italia. \u201cPerch\u00e9 la qualit\u00e0 nella produzione ovviamente\u00a0la si trova solo qui da noi \u2013 commenta De Vecchi \u2013 ed oggi anche nell\u2019occhiale la qualit\u00e0\u00a0fa premio sulla quantit\u00e0. Il nostro cliente ci chiede un prodotto che si identifichi chiaramente,\u00a0ma che abbia anche quelle specifiche tecniche (materiali innovativi, leggerezza) ormai imprescindibili.
\nLo stesso ottico vuole fornire al suo cliente un prodotto che duri nel tempo\u201d.
\nAl Mido R\u00e9d\u00e9l\u00e9 presenta anche la nuova campagna pubblicitaria, curata da Amanda Marsalis, regista\u00a0di alcune serie di Netflix, e dalla fotografa di Barcellona Pia Riverola, entrambe residenti a
\nLos Angeles. E dopo Mido la collezione R\u00e9d\u00e9l\u00e9 verr\u00e0 presentata alla Fiera di New York, dal 16 al
\n18 marzo.<\/p>","protected":false},"excerpt":{"rendered":"

Alessandro De Vecchi sceglie la fashion blogger Chiara Ferragni come testimonial per la sua R\u00e9d\u00e9l\u00e9, l\u2019azienda bellunese (famosa anche per la produzione di occhiali dei marchi Stefanel e Baush+Lomb) che da qualche mese sta profondamente cambiando pelle. \u201cSunkissed in LA @redele_eyewear\u201d (baciata dal sole a Los Angeles con occhiali R\u00e9d\u00e9l\u00e9) questo il post pubblicato oggi […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,26],"tags":[],"class_list":["post-93005","post","type-post","status-publish","format-standard","category-lavoro-economia","category-prima-pagina"],"yoast_head":"\nE' la fashion blogger Chiara Ferragni la testimonial degli occhiali R\u00e9d\u00e9l\u00e9 presenti al Mido di Milano - Bellunopress - Dolomiti<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bellunopress.it\/fr\/2018\/02\/23\/e-la-fashion-blogger-chiara-ferragni-la-testimonial-degli-occhiali-redele-presenti-al-mido-di-milano\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E' la fashion blogger Chiara Ferragni la testimonial degli occhiali R\u00e9d\u00e9l\u00e9 presenti al Mido di Milano - 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