{"id":166617,"date":"2026-01-20T10:24:22","date_gmt":"2026-01-20T09:24:22","guid":{"rendered":"https:\/\/www.bellunopress.it\/?p=166617"},"modified":"2026-01-20T10:24:22","modified_gmt":"2026-01-20T09:24:22","slug":"non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica","status":"publish","type":"post","link":"https:\/\/www.bellunopress.it\/fr\/2026\/01\/20\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\/","title":{"rendered":"Non solo farmaci: la farmacia diventa un hub di prevenzione. Il 50% dei clienti chiede screening e diagnostica"},"content":{"rendered":"<p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-149039\" src=\"https:\/\/www.bellunopress.it\/wp-content\/uploads\/2024\/03\/Unifarco-2_edited.jpg\" alt=\"\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.bellunopress.it\/wp-content\/uploads\/2024\/03\/Unifarco-2_edited.jpg 1000w, https:\/\/www.bellunopress.it\/wp-content\/uploads\/2024\/03\/Unifarco-2_edited-500x334.jpg 500w, https:\/\/www.bellunopress.it\/wp-content\/uploads\/2024\/03\/Unifarco-2_edited-696x465.jpg 696w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>Una ricerca Jakala per Unifarco fotografa l&#8217;evoluzione del settore: volano la fiducia (NPS a 74) e la richiesta di servizi clinici. WhatsApp e mail battono le App per la comunicazione.<\/b><\/p>\n<p data-path-to-node=\"4\">Belluno, 20 gennaio2026 &#8211;\u00a0La farmacia sta cambiando pelle. Non \u00e8 pi\u00f9 solo il luogo dove acquistare medicinali, ma un vero e proprio presidio sanitario di prossimit\u00e0 dove i cittadini cercano prevenzione, consulenza specialistica e servizi infermieristici. A certificarlo \u00e8 una nuova indagine condotta da Jakala per la rete Farmacie Specializzate di Unifarco, che ha coinvolto un campione vastissimo: 5.800 clienti e 650 farmacisti in tutta Italia.<\/p>\n<p data-path-to-node=\"6\">Il dato pi\u00f9 eclatante riguarda le aspettative dei consumatori. Il 50% degli intervistati indica negli screening e nella diagnostica rapida i servizi pi\u00f9 desiderati. Una richiesta di salute che va ben oltre la vendita del prodotto e che vede la farmacia trasformarsi in un centro clinico leggero.<\/p>\n<p data-path-to-node=\"7\">Oltre agli screening, i clienti cercano:<\/p>\n<ul data-path-to-node=\"8\">\n<li>\n<p data-path-to-node=\"8,0,0\">Servizi infermieristici: richiesti dal 33% del campione.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,1,0\">Consulenze specialistiche: dermocosmesi (29%) e nutrizione (27%).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,2,0\">Telemedicina: un driver in crescita per il 24% degli utenti.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"10\">L&#8217;indagine evidenzia un livello di fedelt\u00e0 altissimo verso le oltre 700 farmacie della rete. Il Net Promoter Score (NPS), l&#8217;indicatore che misura quanto un cliente consiglierebbe un servizio ad altri, ha raggiunto il valore di 74. Per contestualizzare, si tratta di un punteggio d&#8217;eccellenza che trova conferma nel voto medio espresso dai clienti: un solido 9,2 su 10.<\/p>\n<p data-path-to-node=\"11\">I fattori che determinano questo successo sono tre: la comodit\u00e0, la qualit\u00e0 del consiglio professionale e l&#8217;ampiezza dell&#8217;assortimento. In particolare, il 60% dei farmacisti ritiene che le formulazioni proprietarie (linee di integrazione e dermocosmesi esclusive) siano l&#8217;elemento chiave per distinguersi dai concorrenti e qualificare la propria consulenza.<\/p>\n<blockquote data-path-to-node=\"12\">\n<figure id=\"attachment_136522\" aria-describedby=\"caption-attachment-136522\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-136522\" src=\"https:\/\/www.bellunopress.it\/wp-content\/uploads\/2022\/09\/Unifarco-soci-fondatori-Ernesto-Riva-presidente-Massimo-Slaviero-CEO-Luigi-Corvi-vicepresidente-Gianni-Baratto-vicepresidente.jpg\" alt=\"\" width=\"1000\" height=\"420\" srcset=\"https:\/\/www.bellunopress.it\/wp-content\/uploads\/2022\/09\/Unifarco-soci-fondatori-Ernesto-Riva-presidente-Massimo-Slaviero-CEO-Luigi-Corvi-vicepresidente-Gianni-Baratto-vicepresidente.jpg 1000w, https:\/\/www.bellunopress.it\/wp-content\/uploads\/2022\/09\/Unifarco-soci-fondatori-Ernesto-Riva-presidente-Massimo-Slaviero-CEO-Luigi-Corvi-vicepresidente-Gianni-Baratto-vicepresidente-500x210.jpg 500w, https:\/\/www.bellunopress.it\/wp-content\/uploads\/2022\/09\/Unifarco-soci-fondatori-Ernesto-Riva-presidente-Massimo-Slaviero-CEO-Luigi-Corvi-vicepresidente-Gianni-Baratto-vicepresidente-696x292.jpg 696w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-136522\" class=\"wp-caption-text\">Unifarco soci fondatori Ernesto Riva, presidente; Massimo Slaviero, CEO; Luigi Corvi vicepresidente; Gianni Baratto, vicepresidente<\/figcaption><\/figure>\n<h6 data-path-to-node=\"12,0\">&#8220;La ricerca ci conferma che la farmacia \u00e8 un presidio sempre pi\u00f9 centrale per la sanit\u00e0 del territorio&#8221;, ha commentato <b data-path-to-node=\"12,0\" data-index-in-node=\"119\">Luigi Corvi<\/b>, Presidente di Unifarco. &#8220;I clienti premiano la qualit\u00e0 del consiglio, e la nostra rete si dimostra capace di sostenere la crescita professionale dei farmacisti e la loro riconoscibilit\u00e0 sul mercato&#8221;.<\/h6>\n<\/blockquote>\n<p data-path-to-node=\"14\">Un dato interessante emerge sul fronte della comunicazione. Nonostante la spinta tecnologica degli ultimi anni, le App dedicate faticano a decollare, venendo utilizzate solo dal 10% dei clienti.<\/p>\n<p data-path-to-node=\"15\"><strong>Il pubblico preferisce canali pi\u00f9 diretti e quotidiani:<\/strong><\/p>\n<ol start=\"1\" data-path-to-node=\"16\">\n<li>\n<p data-path-to-node=\"16,0,0\">E-mail (66%): il canale preferito per ricevere informazioni e promozioni.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,1,0\">WhatsApp (47%): strumento principe per la messaggistica rapida e il contatto diretto con il proprio farmacista di fiducia.<\/p>\n<\/li>\n<\/ol>\n<h3 data-path-to-node=\"17\">Prospettive future<\/h3>\n<p data-path-to-node=\"18\">Con una rete che punta sempre pi\u00f9 su giornate di prevenzione mirate (analisi della pelle, test genetici e valutazione corporea), il modello della &#8220;Farmacia Specializzata&#8221; sembra aver tracciato la rotta per la sanit\u00e0 post-pandemica: meno burocrazia, pi\u00f9 vicinanza al cittadino e un\u2019offerta che integra diagnosi, cura e benessere.<\/p>","protected":false},"excerpt":{"rendered":"<p>Una ricerca Jakala per Unifarco fotografa l&#8217;evoluzione del settore: volano la fiducia (NPS a 74) e la richiesta di servizi clinici. WhatsApp e mail battono le App per la comunicazione. Belluno, 20 gennaio2026 &#8211;\u00a0La farmacia sta cambiando pelle. Non \u00e8 pi\u00f9 solo il luogo dove acquistare medicinali, ma un vero e proprio presidio sanitario di [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":148723,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,17],"tags":[],"class_list":["post-166617","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cronaca","category-sanita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Non solo farmaci: la farmacia diventa un hub di prevenzione. Il 50% dei clienti chiede screening e diagnostica - Bellunopress - Dolomiti<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bellunopress.it\/fr\/2026\/01\/20\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Non solo farmaci: la farmacia diventa un hub di prevenzione. Il 50% dei clienti chiede screening e diagnostica - Bellunopress - Dolomiti\" \/>\n<meta property=\"og:description\" content=\"Una ricerca Jakala per Unifarco fotografa l&#8217;evoluzione del settore: volano la fiducia (NPS a 74) e la richiesta di servizi clinici. WhatsApp e mail battono le App per la comunicazione. Belluno, 20 gennaio2026 &#8211;\u00a0La farmacia sta cambiando pelle. Non \u00e8 pi\u00f9 solo il luogo dove acquistare medicinali, ma un vero e proprio presidio sanitario di [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bellunopress.it\/fr\/2026\/01\/20\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\/\" \/>\n<meta property=\"og:site_name\" content=\"Bellunopress - Dolomiti\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100008943462799\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-20T09:24:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bellunopress.it\/wp-content\/uploads\/2024\/02\/Unifarco-2_edited.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"redazione\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bellunopress\" \/>\n<meta name=\"twitter:site\" content=\"@bellunopress\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"redazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bellunopress.it\\\/2026\\\/01\\\/20\\\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bellunopress.it\\\/2026\\\/01\\\/20\\\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\\\/\"},\"author\":{\"name\":\"redazione\",\"@id\":\"https:\\\/\\\/www.bellunopress.it\\\/#\\\/schema\\\/person\\\/79bb06722b37ece1c03d3e94beb30d73\"},\"headline\":\"Non solo farmaci: la farmacia diventa un hub di prevenzione. Il 50% dei clienti chiede screening e diagnostica\",\"datePublished\":\"2026-01-20T09:24:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bellunopress.it\\\/2026\\\/01\\\/20\\\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\\\/\"},\"wordCount\":472,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bellunopress.it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bellunopress.it\\\/2026\\\/01\\\/20\\\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bellunopress.it\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Unifarco-2_edited.jpg\",\"articleSection\":[\"Cronaca\\\/Politica\",\"Sanit\u00e0 Medicina\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bellunopress.it\\\/2026\\\/01\\\/20\\\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\\\/\",\"url\":\"https:\\\/\\\/www.bellunopress.it\\\/2026\\\/01\\\/20\\\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\\\/\",\"name\":\"Non solo farmaci: la farmacia diventa un hub di prevenzione. Il 50% dei clienti chiede screening e diagnostica - Bellunopress - Dolomiti\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bellunopress.it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bellunopress.it\\\/2026\\\/01\\\/20\\\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bellunopress.it\\\/2026\\\/01\\\/20\\\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bellunopress.it\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Unifarco-2_edited.jpg\",\"datePublished\":\"2026-01-20T09:24:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bellunopress.it\\\/2026\\\/01\\\/20\\\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bellunopress.it\\\/2026\\\/01\\\/20\\\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.bellunopress.it\\\/2026\\\/01\\\/20\\\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bellunopress.it\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Unifarco-2_edited.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bellunopress.it\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Unifarco-2_edited.jpg\",\"width\":1000,\"height\":668},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bellunopress.it\\\/2026\\\/01\\\/20\\\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bellunopress.it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Non solo farmaci: la farmacia diventa un hub di prevenzione. Il 50% dei clienti chiede screening e diagnostica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bellunopress.it\\\/#website\",\"url\":\"https:\\\/\\\/www.bellunopress.it\\\/\",\"name\":\"Bellunopress - Dolomiti\",\"description\":\"e-mail: redazione@bellunopress.it\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bellunopress.it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bellunopress.it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bellunopress.it\\\/#organization\",\"name\":\"Bellunopress\",\"url\":\"https:\\\/\\\/www.bellunopress.it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.bellunopress.it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bellunopress.it\\\/wp-content\\\/uploads\\\/2011\\\/05\\\/cropped-logo-bellunopress-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bellunopress.it\\\/wp-content\\\/uploads\\\/2011\\\/05\\\/cropped-logo-bellunopress-.jpg\",\"width\":512,\"height\":512,\"caption\":\"Bellunopress\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bellunopress.it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/profile.php?id=100008943462799\",\"https:\\\/\\\/x.com\\\/bellunopress\",\"https:\\\/\\\/www.linkedin.com\\\/hp\\\/?dnr=JBzUWaJfMUw8vbXJJ2tVW5-I3jZKvC4wsoxE&amp;amp;amp;amp;amp;amp;trk=nav_responsive_tab_home\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCxL0wu1uN0_3_7hGG0306cw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bellunopress.it\\\/#\\\/schema\\\/person\\\/79bb06722b37ece1c03d3e94beb30d73\",\"name\":\"redazione\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37d968a2e67a6fd04c169c4bdef102d0bc5d31b2546345219e348575eb80e9a0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37d968a2e67a6fd04c169c4bdef102d0bc5d31b2546345219e348575eb80e9a0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37d968a2e67a6fd04c169c4bdef102d0bc5d31b2546345219e348575eb80e9a0?s=96&d=mm&r=g\",\"caption\":\"redazione\"},\"sameAs\":[\"http:\\\/\\\/www.bellunopress.it\",\"https:\\\/\\\/x.com\\\/bellunopress\"],\"url\":\"https:\\\/\\\/www.bellunopress.it\\\/fr\\\/author\\\/redazione\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Non solo farmaci: la farmacia diventa un hub di prevenzione. Il 50% dei clienti chiede screening e diagnostica - Bellunopress - Dolomiti","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bellunopress.it\/fr\/2026\/01\/20\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\/","og_locale":"fr_FR","og_type":"article","og_title":"Non solo farmaci: la farmacia diventa un hub di prevenzione. Il 50% dei clienti chiede screening e diagnostica - Bellunopress - Dolomiti","og_description":"Una ricerca Jakala per Unifarco fotografa l&#8217;evoluzione del settore: volano la fiducia (NPS a 74) e la richiesta di servizi clinici. WhatsApp e mail battono le App per la comunicazione. Belluno, 20 gennaio2026 &#8211;\u00a0La farmacia sta cambiando pelle. Non \u00e8 pi\u00f9 solo il luogo dove acquistare medicinali, ma un vero e proprio presidio sanitario di [&hellip;]","og_url":"https:\/\/www.bellunopress.it\/fr\/2026\/01\/20\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\/","og_site_name":"Bellunopress - Dolomiti","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=100008943462799","article_published_time":"2026-01-20T09:24:22+00:00","og_image":[{"width":1000,"height":668,"url":"https:\/\/www.bellunopress.it\/wp-content\/uploads\/2024\/02\/Unifarco-2_edited.jpg","type":"image\/jpeg"}],"author":"redazione","twitter_card":"summary_large_image","twitter_creator":"@bellunopress","twitter_site":"@bellunopress","twitter_misc":{"\u00c9crit par":"redazione","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bellunopress.it\/2026\/01\/20\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\/#article","isPartOf":{"@id":"https:\/\/www.bellunopress.it\/2026\/01\/20\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\/"},"author":{"name":"redazione","@id":"https:\/\/www.bellunopress.it\/#\/schema\/person\/79bb06722b37ece1c03d3e94beb30d73"},"headline":"Non solo farmaci: la farmacia diventa un hub di prevenzione. Il 50% dei clienti chiede screening e diagnostica","datePublished":"2026-01-20T09:24:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bellunopress.it\/2026\/01\/20\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\/"},"wordCount":472,"publisher":{"@id":"https:\/\/www.bellunopress.it\/#organization"},"image":{"@id":"https:\/\/www.bellunopress.it\/2026\/01\/20\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bellunopress.it\/wp-content\/uploads\/2024\/02\/Unifarco-2_edited.jpg","articleSection":["Cronaca\/Politica","Sanit\u00e0 Medicina"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.bellunopress.it\/2026\/01\/20\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\/","url":"https:\/\/www.bellunopress.it\/2026\/01\/20\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\/","name":"Non solo farmaci: la farmacia diventa un hub di prevenzione. Il 50% dei clienti chiede screening e diagnostica - Bellunopress - Dolomiti","isPartOf":{"@id":"https:\/\/www.bellunopress.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bellunopress.it\/2026\/01\/20\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\/#primaryimage"},"image":{"@id":"https:\/\/www.bellunopress.it\/2026\/01\/20\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bellunopress.it\/wp-content\/uploads\/2024\/02\/Unifarco-2_edited.jpg","datePublished":"2026-01-20T09:24:22+00:00","breadcrumb":{"@id":"https:\/\/www.bellunopress.it\/2026\/01\/20\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bellunopress.it\/2026\/01\/20\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.bellunopress.it\/2026\/01\/20\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\/#primaryimage","url":"https:\/\/www.bellunopress.it\/wp-content\/uploads\/2024\/02\/Unifarco-2_edited.jpg","contentUrl":"https:\/\/www.bellunopress.it\/wp-content\/uploads\/2024\/02\/Unifarco-2_edited.jpg","width":1000,"height":668},{"@type":"BreadcrumbList","@id":"https:\/\/www.bellunopress.it\/2026\/01\/20\/non-solo-farmaci-la-farmacia-diventa-un-hub-di-prevenzione-il-50-dei-clienti-chiede-screening-e-diagnostica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bellunopress.it\/"},{"@type":"ListItem","position":2,"name":"Non solo farmaci: la farmacia diventa un hub di prevenzione. Il 50% dei clienti chiede screening e diagnostica"}]},{"@type":"WebSite","@id":"https:\/\/www.bellunopress.it\/#website","url":"https:\/\/www.bellunopress.it\/","name":"Bellunopress - Dolomiti","description":"e-mail: redazione@bellunopress.it","publisher":{"@id":"https:\/\/www.bellunopress.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bellunopress.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.bellunopress.it\/#organization","name":"Bellunopress","url":"https:\/\/www.bellunopress.it\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.bellunopress.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.bellunopress.it\/wp-content\/uploads\/2011\/05\/cropped-logo-bellunopress-.jpg","contentUrl":"https:\/\/www.bellunopress.it\/wp-content\/uploads\/2011\/05\/cropped-logo-bellunopress-.jpg","width":512,"height":512,"caption":"Bellunopress"},"image":{"@id":"https:\/\/www.bellunopress.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=100008943462799","https:\/\/x.com\/bellunopress","https:\/\/www.linkedin.com\/hp\/?dnr=JBzUWaJfMUw8vbXJJ2tVW5-I3jZKvC4wsoxE&amp;amp;amp;amp;amp;amp;trk=nav_responsive_tab_home","https:\/\/www.youtube.com\/channel\/UCxL0wu1uN0_3_7hGG0306cw"]},{"@type":"Person","@id":"https:\/\/www.bellunopress.it\/#\/schema\/person\/79bb06722b37ece1c03d3e94beb30d73","name":"r\u00e9daction","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/37d968a2e67a6fd04c169c4bdef102d0bc5d31b2546345219e348575eb80e9a0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/37d968a2e67a6fd04c169c4bdef102d0bc5d31b2546345219e348575eb80e9a0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37d968a2e67a6fd04c169c4bdef102d0bc5d31b2546345219e348575eb80e9a0?s=96&d=mm&r=g","caption":"redazione"},"sameAs":["http:\/\/www.bellunopress.it","https:\/\/x.com\/bellunopress"],"url":"https:\/\/www.bellunopress.it\/fr\/author\/redazione\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bellunopress.it\/fr\/wp-json\/wp\/v2\/posts\/166617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bellunopress.it\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bellunopress.it\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bellunopress.it\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bellunopress.it\/fr\/wp-json\/wp\/v2\/comments?post=166617"}],"version-history":[{"count":1,"href":"https:\/\/www.bellunopress.it\/fr\/wp-json\/wp\/v2\/posts\/166617\/revisions"}],"predecessor-version":[{"id":166618,"href":"https:\/\/www.bellunopress.it\/fr\/wp-json\/wp\/v2\/posts\/166617\/revisions\/166618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bellunopress.it\/fr\/wp-json\/wp\/v2\/media\/148723"}],"wp:attachment":[{"href":"https:\/\/www.bellunopress.it\/fr\/wp-json\/wp\/v2\/media?parent=166617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bellunopress.it\/fr\/wp-json\/wp\/v2\/categories?post=166617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bellunopress.it\/fr\/wp-json\/wp\/v2\/tags?post=166617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}